👋 Zack Neary-Hayes is a freelance SEO consultant, currently taking on new clients 💪
By using keyword research, topic modelling, and competitor analysis, I can produce website content that stands the best chance possible of connecting with your audience and driving sales and revenue for your business.
Eliminate the guesswork and receive website copy that has been strategically created with SEO in mind.
SEO copywriting isn't about hacks, tricks, or keyword stuffing. It's about creating the best content possible for your audience's needs, and presenting it in the right way.
Your website copy will be engaging and technically optimised for search visibility, whilst catering to the exact demands of your audience.
Communicate your message to as many people as possible by ensuring your content is engaging whilst following best practice SEO recommendations.
Give Google the type of content it wants, exactly how it wants it. Drive traffic to your website by creating the right type of content.
A focussed marketing message and higher traffic means better conversion rates. By producing high quality content you'll be able to increase customer engagement and improve overall ROI.
SEO copywriting has the audience's needs at it's heart. Your website content will be informed by market research and search demand.
Content marketing is one of the most effective ways to generate leads and grow your brand. Consistently produce content that builds trust in your brand whilst also growing traffic and revenue.
Using keyword research, competitive analysis, topic modelling, analytics, and UX principles to guide content creation and optimisation. This isn't simply about spamming a page with keywords.
Keyword research is an essential part of producing any website content. This step guarantees that any content that is created is meeting search demand, which is critical for driving conversions and generating ROI.
It's important that any content that's created appeals directly to the searcher, contains the information they expect, and is presented in the format they expect, whether that be a landing page, blog post, knowledge base entry, an ecommerce product page, or any other of the type of content that may be found on a website.
I use the latest in AI and Natural Language Processing tooling to help make the process more scientific and measurable. This, paired with crisp copywriting, ensures content is sufficiently detailed, contains the topics and entities that Google expects to see, and improves on whatever competitor content already exists.
When it comes to website content, the job isn't done when the content is written. A perfectly optimised piece of content will be thematically relevant to the main topic, will explore related long tail topics, and will include more traditional SEO based elements, such as having an optimised page title, an engaging meta description, and will link internally to relevant pages whenever relevant.
