👋 Zack Neary-Hayes is a freelance SEO consultant, currently taking on new clients 💪
I'm an SEO specialist with a wide range of skills and experience, from technical, to content, to UX, and just about everything in between.
Freelance SEO consultant with 8 years of experience gained from working with some of the UK's best digital agencies and brands.
Deep knowledge of search engines, content marketing, and digital marketing. I aim to grow traffic at every stage of the conversion funnel.
Comprehensive SEO strategies that drive commercial traffic as well as growing your audience through content marketing.
Clear communication and effective project management to keep all teams and resources focussed on growing your traffic.
Large network of web developers, designers, and content creators that can be brought in to solve all issues if you don't already have access to these specialisms.
I'm not an agency. I won't fob you off with an account manager that can't give you a straight answer to your questions. You communicate directly with me.
Whether your site is currently flying high or losing traffic fast, the process of working with an SEO consultant will generally follow the same tried and tested process.
Competitor research and SEO audits are carried out looking at your website to gauge its current health and performance. This information is then used to highlight where the opportunities for organic growth lie.
Once the opportunities have been discovered, optimisation can begin. Here, we'll be looking to roll out strategic improvements that make sense for your business and its overall visibility goals.
Any SEO work needs to be measured through analytics and reporting in order to understand the impact that it's having. This means keeping a close eye on sales and conversions, organic traffic performance, search visibility, and any campaign or business specific KPIs.
For the best results, SEO shouldn't be viewed as one-time thing. If you want your business' visibility to grow sustainably over time, the most important thing is to keep repeating the process of looking for potential improvements and executing them.
Reliable SEO consultancy delivered by someone with nearly a decade's experience in the industry.
With experience of working across most niches and business types, I have the knowledge to solve your SEO issues. Rest assured, whatever your situation, I've seen it before.
Independent SEO services carried out directly by me, your own personal SEO consultant. No account managers. No run around. No long and restrictive contracts.
Think big agencies that charge five figures per month are the only way to access reliable SEO expertise? Think again. As an independent SEO consultant, I am more affordable than an agency as I run a significantly leaner operation.
Consultancy focussed on the unique SEO requirements of ecommerce orientated businesses. Sell more products and drive more organic revenue.
Technical SEO consultancy that takes a look at the technical foundation of a website. Drive visibility by making sure your content can be crawled and indexed correctly.
Increase visibility within the location that your business trades. Earn more local customers and revenue from appearing in locally targeted searches.
SEO consultants aim to grow your website traffic by suggesting and implementing steady and continuous improvements. Over time, this has many positive impacts.
Improved visibility for a greater spread of relevant search terms. Most businesses do not target all of the relevant search terms and topics that they could. The search landscape that any business sits in is often vast, with people searching in ways it would be impossible to discover without access to the relevant search data to build out a cohesive plan.
As the true picture of the search demand within a vertical becomes clearer, this translates into an opportunity to earn an improved quality of traffic due to targeting more qualified search terms with clear, qualified search intent.
Maximise your website's relevancy and chance of converting by understanding search intent. By giving the user what they want, whether that be answering a question, booking an appointment, or buying a product, you can drive conversions by ensuring your website caters to what a searcher actually wants.
Giving users what they want at every stage of the conversion funnel is a great way to grow you audience over time. Many websites ignore swathes of their potential audience by neglecting anything other than a handful of arbitrary, poorly researched and unrealistic 'money keywords'.
Better qualified and more engaged traffic means more conversions for your business. At the end of the day, it's a numbers game, and increasing conversions is how you win that game and increase revenue.
By ensuring your website is as visible for as many relevant topics as possible, you increase the ways in which a potential customer can find you.
As well as targeting commercial traffic, such as those looking to make a purchase there and then, you should ideally be using content marketing to cast as wide a net as possible in order to drive top and mid funnel traffic.
More conversions from relevant search terms equals more revenue in the long run. On top of this, you have an experienced SEO consultant to nip any potential issues in the bud before they hit your revenue.
A large part of SEO is a clean up operation from things either becoming inefficient over time or being implemented sub-optimally for search performance in the first place.
Getting things right the first time will always drive better returns than having to fix things at a later stage.
All good SEO campaigns are backed up by data. Data is what allows us to make smart decisions, and ultimately, tells us whether what we're doing is working.
Essentially, you need to add a "why" to the "what" you are planning to do. This is why it's important to have someone that knows the ins and outs of Search Console, Google Analytics - and a whole suite of other tools - and can use this data to come up with constantly iterative improvements.
SEO isn't a secret and the core fundamentals rarely change. Getting a site into good shape is, first and foremost, about nailing the basics. The vast majority of the ground we cover working together will remain relevant for a long time as it's rooted in best practice.
The key for long term, efficient growth is a repeatable process. If you have an internal digital marketing team, I can consult with them and develop them into an SEO savvy department that can contribute to driving organic growth in house. If you don't have a team, we can work on building one.
Smart, efficient SEO consultancy to grow your brand and drive sales. Great for businesses of all shapes and sizes, but particularly those with a marketing or digital marketing department.
I can work in a purely strategic role, acting as an SEO consultant that's guiding the general direction of a project. I'm also no stranger to diving in and getting my hands dirty with longer, broader campaigns.
White label SEO consultancy delivered to your digital agency and your clients. Open up new revenue streams by offering white labelled SEO as an additional service.
Advice and SEO consultancy tailored towards running a service based freelance and independent business. Mutual collaboration and support on client projects.
I only take on clients where I'm confident I can have a positive impact on the project.
The work undertaken by Zack has contributed to a significant rise in web traffic which continues to grow and allows us to remain competitive in a fast-paced, ever changing environment.
Zack has been a massive help and has provided some real insight into the client's websites we have been working with.
Zack has explained concepts clearly and the reasons behind strategy suggestions moving forwards.
My site had always been popular with Google until it suddenly wasn't.
Thankfully with Zack's help my site is now once again generating enquires because of the SEO amends he suggested.
Highly recommend.
Zack is a great combination of being analytical enough to dig through data and come up with hypothesis, but also creative enough to come up with content angles and awesome outreach ideas.
A real asset to any campaign.
Zack was able to offer a flexible solution to bridge a temporary skills gap in the team, enabling us to continue supporting our clients with an optimal SEO service.
Zack is a seasoned SEO and digital marketing pro - we've worked with him on multiple strategies and each time he's provided deep, thoughtful responses to our briefs.
We feel really lucky to have found such a knowledgeable and passionate SEO pro.
I've worked on both personal and client projects with Zack for a number of years.
He's always thorough in his work and gets the results needed.
Zack is one of our most skilled contractors in the area of SEO and content.
I would absolutely recommend his services to anyone thinking about how their content is affecting their SEO.
