I grow organic traffic

I am a freelance SEO consultant based in the UK. I work with ambitious businesses and digital agencies to generate more traffic and revenue from Google searches.

A photograph of Zack Neary-HayesA photograph of Zack Neary-Hayes

I will give you expert advice

There's a tonne of terrible advice out there; crackpot theories and general time wasting nonsense that won't get your website moving in the right direction.

I make sure you're on the right path, avoiding what needs to be avoided, and focussing on tactics that will actually move the needle in terms of visibility and revenue.

I will help you stay on top of your SEO

For folks that don't have dedicated in house SEO support, staying on top of everything can be tricky. And that's where an SEO consultant comes in.

I stay up to date with best practice and the latest search updates, as well as working to drive your visibility forwards, giving you one less thing to worry about.

I will help you build an integrated team

You may already have a team of web developers, content creators, and marketers in place. If so, great! I can work with them to ensure everyone is pulling in the right direction when it comes to working towards your organic traffic goals.

I will make your SEO budget go further

By working closely with your team, guiding strategy, and setting realistic expectations to hit your goals, your SEO budget will go further and generate sustainable returns.

I'm an SEO consultant that prioritises long-term growth by carrying out work that leads to compounded gains over time. I don't believe in quick hacks or gimmicks and prefer having a long lasting, honest partnership with clients.

SEO expertise you can trust

I'm an SEO specialist with a wide range of skills and experience, from technical, to content, to UX, and just about everything in between.

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Highly experienced

SEO consultant with 8 years of experience gained from working with some of the UK's best digital agencies and brands.

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SEO and content specialist

Deep knowledge of search engines, content, and digital marketing. I aim to grow traffic at every stage of the conversion funnel.

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Comprehensive strategies

Comprehensive SEO strategies that drive commercial traffic as well as growing your audience through content marketing.

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Efficient project management

Clear communication and effective project management to keep all teams and resources focussed on growing your traffic.

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Well connected network

Large network of web developers, designers, and content creators that can be brought in to solve all issues if you don't already have access to these specialisms.

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Direct line of communication

I'm not an agency. I won't fob you off with an account manager that can't give you a straight answer to your questions. You communicate directly with me.

A clear process

Whether your site is currently flying high or losing traffic fast, the process of working with an SEO consultant will generally follow the same tried and tested process.

Research

Competitor research and SEO audits are carried out looking at your website to gauge its current health and performance. This information is then used to highlight where the opportunities for organic growth lie.

Optimisation

Once the opportunities have been discovered, optimisation can begin. Here, we'll be looking to roll out strategic improvements that make sense for your business and its overall visibility goals.

Measurement

Any SEO work needs to be measured through analytics and reporting in order to understand the impact that it's having. This means keeping a close eye on sales and conversions, organic traffic performance, search visibility, and any campaign or business specific KPIs.

Reiteration

For the best results, SEO shouldn't be viewed as one-time thing. If you want your business' visibility to grow sustainably over time, the most important thing is to keep repeating the process of looking for potential improvements and executing them.

SEO services

Reliable SEO consultancy delivered by someone with nearly a decade's experience in the industry.

The right solution

With experience of working across most niches and business types, I have the knowledge to solve your SEO issues. Rest assured, whatever your situation, I've seen it before.

Work directly with an SEO expert

Independent SEO services carried out directly by me, your own personal SEO consultant. No account managers. No run around. No long and restrictive contracts.

The independent option

Think big agencies that charge five figures per month are the only way to access reliable SEO expertise? Think again. As an independent SEO consultant, I am more affordable than an agency as I run a significantly leaner operation.

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Consultancy focussed on the unique SEO requirements of ecommerce orientated businesses. Sell more products and drive more organic revenue.

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Technical SEO consultancy that takes a look at the technical foundation of a website. Drive visibility by making sure your content can be crawled and indexed correctly.

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Increase visibility within the location that your business trades. Earn more local customers and revenue from appearing in locally targeted searches.

What I can do for you

SEO consultants aim to grow your website traffic by suggesting and implementing steady and continuous improvements. Over time, this has many positive impacts.

Quantity and quality of traffic

Improved visibility for a greater spread of relevant search terms. Most businesses do not target all of the relevant search terms and topics that they could. The search landscape that any business sits in is often vast, with people searching in ways it would be impossible to discover without access to the relevant search data to build out a cohesive plan.

As the true picture of the search demand within a vertical becomes clearer, this translates into an opportunity to earn an improved quality of traffic due to targeting more qualified search terms with clear, qualified search intent.

Give searchers what they want

Maximise your website's relevancy and chance of converting by understanding search intent. By giving the user what they want, whether that be answering a question, booking an appointment, or buying a product, you can drive conversions by ensuring your website caters to what a searcher actually wants.

Giving users what they want at every stage of the conversion funnel is a great way to grow you audience over time. Many websites ignore swathes of their potential audience by neglecting anything other than a handful of arbitrary, poorly researched and unrealistic 'money keywords'.

Earn more conversions

Better qualified and more engaged traffic means more conversions for your business. At the end of the day, it's a numbers game, and increasing conversions is how you win that game and increase revenue.

By ensuring your website is as visible for as many relevant topics as possible, you increase the ways in which a potential customer can find you.

As well as targeting commercial traffic, such as those looking to make a purchase there and then, you should ideally be using content marketing to cast as wide a net as possible in order to drive top and mid funnel traffic.

More money, fewer problems

More conversions from relevant search terms equals more revenue in the long run. On top of this, you have an experienced SEO consultant to nip any potential issues in the bud before they hit your revenue.

A large part of SEO is a clean up operation from things either becoming inefficient over time or being implemented sub-optimally for search performance in the first place.

Getting things right the first time will always drive better returns than having to fix things at a later stage.

Directed by data

All good SEO campaigns are backed up by data. Data is what allows us to make smart decisions, and ultimately, tells us whether what we're doing is working.

Essentially, you need to add a "why" to the "what" you are planning to do. This is why it's important to have someone that knows the ins and outs of Search Console, Google Analytics - and a whole suite of other tools - and can use this data to come up with constantly iterative improvements.

Build lasting knowledge

SEO isn't a secret and the core fundamentals rarely change. Getting a site into good shape is, first and foremost, about nailing the basics. The vast majority of the ground we cover working together will remain relevant for a long time as it's rooted in best practice.

The key for long term, efficient growth is a repeatable process. If you have an internal digital marketing team, I can consult with them and develop them into an SEO savvy department that can contribute to driving organic growth in house. If you don't have a team, we can work on building one.

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Quantity and quality of traffic
Improved visibility for a greater spread of relevant search terms. Most businesses do not target all of the relevant search terms and topics that they could. The search landscape that any business sits in is often vast, with people searching in ways it would be impossible to discover without access to the relevant search data to build out a cohesive plan.

As the true picture of the search demand within a vertical becomes clearer, this translates into an opportunity to earn an improved quality of traffic due to targeting more qualified search terms with clear, qualified search intent.
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Give searchers what they want
Conveniently supply empowered infrastructures whereas client-centered sources. Synergistically exploit high-quality quality vectors for excellent scenarios. Uniquely reinvent intermandated imperatives with unique partnerships. Proactively engage client-focused.
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Earn more conversions
Maximise your website's relevancy and chance of converting by understanding search intent. By giving the user what they want, whether that be answering a question, booking an appointment, or buying a product, you can drive conversions by ensuring your website caters to what a searcher actually wants.

Giving users what they want at every stage of the conversion funnel is a great way to grow you audience over time. Many websites ignore swathes of their potential audience by neglecting anything other than a handful of arbitrary, poorly researched and unrealistic 'money keywords'.
expand_more
More revenue, fewer problems
Better qualified and more engaged traffic means more conversions for your business. At the end of the day, it's a numbers game, and increasing conversions is how you win that game and increase revenue.

By ensuring your website is as visible for as many relevant topics as possible, you increase the ways in which a potential customer can find you.

As well as targeting commercial traffic, such as those looking to make a purchase there and then, you should ideally be using content marketing to cast as wide a net as possible in order to drive top and mid funnel traffic.

In other words, don't just sell to people. Offer value and help people and your traffic and audience will increase in the long term.
expand_more
Directed by data
All good SEO campaigns are backed up by data. Data is what allows us to make smart decisions, and ultimately, tells us whether what we're doing is working.

Hit-and-hope SEO doesn't work. Random content production isn't sustainable or scalable and will not provide results. But what does work is having reliable data and a logical reason that helps form an overall strategy.

Essentially, you need to add a "why" to the "what" you are planning to do. This is why it's important to have someone that knows the ins and outs of Search Console, Google Analytics - and a whole suite of other tools - and can use this data to come up with constantly iterative improvements.
expand_more
Build lasting knowledge
SEO isn't a secret and the core fundamentals rarely change. Getting a site into good shape is, first and foremost, about nailing the basics. The vast majority of the ground we cover working together will remain relevant for a long time as it's rooted in best practice.

The key for long term, efficient growth is a repeatable process. If you have an internal digital marketing team, I can consult with them and develop them into an SEO savvy department that can contribute to driving organic growth in house. If you don't have a team, we can work on building one.

Positive relationships, positive results

I only take on clients where I'm confident I can have a positive impact on the project.

The work undertaken by Zack has contributed to a significant rise in web traffic which continues to grow and allows us to remain competitive in a fast-paced, ever changing environment.

Anthony WIlliams
Marketing Manager at Winter Gardens Blackpool

Zack has been a massive help and has provided some real insight into the client's websites we have been working with.

Zack has explained concepts clearly and the reasons behind strategy suggestions moving forwards.

Afzal Mufti
Head of Online at Design Junkie

My site had always been popular with Google until it suddenly wasn't.

Thankfully with Zack's help my site is now once again generating enquires because of the SEO amends he suggested.

Highly recommend.

Mike Hince
Founder at Bossanova Design

Zack is a great combination of being analytical enough to dig through data and come up with hypothesis, but also creative enough to come up with content angles and awesome outreach ideas.

A real asset to any campaign.

Tim Cameron-Kitchen
Director at Exposure Ninja

Zack was able to offer a flexible solution to bridge a temporary skills gap in the team, enabling us to continue supporting our clients with an optimal SEO service.

Paul Caygill
Director at Next Pixel

Zack is a seasoned SEO and digital marketing pro - we've worked with him on multiple strategies and each time he's provided deep, thoughtful responses to our briefs.

We feel really lucky to have found such a knowledgeable and passionate SEO pro.

Jon Milward
Creative Director at Fractl UK

I've worked on both personal and client projects with Zack for a number of years.

He's always thorough in his work and gets the results needed.

Joe Rutland
Freelance UI/UX designer

Zack is one of our most skilled contractors in the area of SEO and content.

I would absolutely recommend his services to anyone thinking about how their content is affecting their SEO.

Connor Gaunt
Director at UPRIFT