Local SEO

Improve the visibility of your business within your town or city. Local SEO is the ideal way for regional businesses to get seen by their local audience.

Get your business on the map

The way people make purchases and book services has changed. The first port of call is now Google, even for highly local searches. Getting found in Google remains critical for businesses of all shapes and sizes, and it drives a huge amount of revenue for local businesses.

Digital exposure to local audiences

Having a successful local presence is now the barrier for entry for businesses,  and if you don't have a local SEO strategy in place, you will find it difficult to sustainably attract the right audience.

Local SEO benefits

Drive local traffic to your site

Increase local demand for your business.

Own your local footprint

Claimed, verified, optimised, and maintained Google My Business and other local discovery platforms give your brand a wider reach.

Win the highest quality of traffic

With a well optimised website, your business will be visible for highly specific local keywords.

Consistent local data

The cleaner and more accurate your NAP profile, the easier Google will understand who and where you are.

Multiple locations, multiple opportunities

If you operate in multiple areas, different steps can be taken to maximise visibility.

Long term ROI

Local SEO work will continue to have an impact for a long time, unlike paid ads where traffic dries up the second you stop spending.

Local SEO core components

Business NAP

The NAP of a business is simply its Name, Address, and Phone number.

Having a clean, accurate NAP profile is key, as this is information that search engines use to determine where a business is based and where it should have the most visibility.

Google My Business

Claiming and accurately setting up a Google My Business listing is one of the simplest ways to increase your chances of being found in local search.

Once your Google My Business profile is up and running, it's all about securing positive customer reviews by offering exceptional customer service and executing a scalable strategy to collect reviews.

Locally targeted content

One of the simplest tactics to encourage good local SEO is making sure there that content is optimised for a local audience. This means targeting your services to how your local audience searches and making it extremely easy for Google and your audience to understand where you are located.

Authority building

Like all aspects of SEO, the concepts of links and authority are important to local SEO, too. We will aim to pull in good quality, relevant links that are related to your niche and the geographic locations you are targeting.