👋 Zack Neary-Hayes is a freelance SEO consultant, currently taking on new clients 💪
WordPress is the most popular Content Management System on the web. It's trusted by businesses of all shapes and sizes, from lead generation to ecommerce. WordPress is flexible and infinitely customisable.
And herein lies the problem. To get the best out of the platform, you need to know WordPress and SEO inside out. Your website's growth could be currently be marred by technical issues, slow page load speeds, or a lack quality content.
Because WordPress is so ubiquitous, it's straightforward for a WordPress SEO consultant to identify weaknesses and suggest improvements for your website. Believe me when I say 'no matter the current situation of your site, I've seen it before'. Most WordPress SEO issues can be fixed with the right know-how and a long-term SEO strategy in place.
If you're not getting enough traffic, then you're missing out on potential customers. A good WordPress SEO consultant will help you increase your organic traffic and visibility.
Having a well optimised website is one thing, but converting visitors into leads and sales is another. Working with a WordPress specialist will ensure you have a solid foundation for success.
There's a lot of bad advice out there, especially when it comes to WordPress SEO. Avoid risky theories and focus on what actually works - having a great site, good user experience, and content that resonates with your target audience.
Your website should load as quickly as possible. Working with a WordPress SEO consultant means they'll look at ways to reduce page loading times.
Learn how to get the best from WordPress and your website. If you don't understand the basics of WordPress, then you won't be able to make informed decisions about improving your website.Increase conversions
A lot of work goes into creating a successful website. But common mistakes hold back a lot of WordPress websites. Work efficiently to get the results you need by partnering with a WordPress SEO expert.
Any WordPress SEO consultant worth their salt will start with a technical SEO audit of your website. This includes checking your site's performance, ensuring that your website can easily be accessed and understood by Google, and looking for any technical improvements that could drive additional search engine traffic.
Essentially, this stage of campaign is about building a solid foundation for your website to grow, as well as forming the basis of an SEO strategy of what needs to improve, and why.
The aim here is to find keywords that represent your business, products, services, and brand. Keywords are essentially words people use to describe your business online. Here, we'll dive into what makes your business tick, and how that relates to your target market. We'll make sure that this is reflected on your website, and that your marketing message and content around these topics are clear.
With the information that's been gathered about the technical health of your WordPress site, and its current organic search performance, optimisation work can begin.
Technical SEO, speed, and on page SEO work are usually the first things to be addressed here, as they tend to drive results the fastest. Getting your WordPress website into shape is simple with the right combination of SEO plugins, such as Yoast SEO or RankMath, image compression, and an optimised server.
Producing content that is part of a clear content strategy is vital. This will help you rank in line with the topics identified within keyword research. If your website is currently under performing and there aren't any technical issues, it's often a lack of quality content that's the problem. We'll look to make sure that your key products and services have enough content, and we'll use content marketing to help your website build authority.
