đź‘‹ Zack Neary-Hayes is a freelance SEO consultant, currently taking on new clients đź’Ş
To be successful in organic search, a site needs links. Trying to rank without any good links can be a tricky task, especially if your competitors’ websites have managed to accumulate some good links and authority.
I can help you make sure your website is taking advantage of all of the linking opportunities available to it. Together, we can build and execute a link acquisition strategy to secure the backlinks and build the authority your website needs to succeed.
Successful link acquisition relies on two main things: Having good content and promoting that content.
Together, we can look at your current situation and resources, and decide on the best plan of action. If your website doesn’t have good quality content that can act as a linkable asset, then that’s the first place to start.
If you already have good, thorough, useful content, it may be possible to hit the ground running with some list building and outreach.
Links are one of factors that play into how Google determines the authority of a website.
Getting links from sites and content that cover a similar niche to yours can help you build topical relevance.
Good, trustworthy websites link to other good, trustworthy websites. Generate trust by naturally earning non-spammy links.
Links are still one of the most heavily weighted ranking signals Google uses.
Appear in front of another website's audience to drive referral traffic to your own website.
Earn solid PR coverage by building connections with journalists and content creators.
In order to attract links, content needs to serve a legitimate purpose. It needs to solve a problem, stir up emotions, or be thought provoking. It needs to warrant a response.
Having a list of targets and contact details is one of the most important steps in any link acquisition campaign. Whilst some truly exceptional content pulls in links organically, the majority of content needs promoting to relevant websites, journalists, authors, and bloggers.
A clear, concise angle is pitched to targets, including what's unique or novel about the content, whether that be an insight, data point, or something emotional. If the contact likes the content and angle, there's a good chance they will cover the story, or in some circumstances, update existing content to include the new resource.
Businesses have relationships with other businesses. Suppliers, investors, partners, clients - people within all of these businesses come into contact with your business every day.
If your brand has a wide network of contacts, clients, and suppliers, you could be sat on a deposit of potential links that are efficient to earn, amazing quality, and very difficult for your competitors to replicate.
