👋 Zack Neary-Hayes is a freelance SEO consultant, currently taking on new clients 💪
The way people make purchases and book services has changed. The first port of call is now Google, even for highly local searches. Getting found in Google remains critical for businesses of all shapes and sizes, and it drives a huge amount of revenue for local businesses.
Increase local demand for your business.
Claimed, verified, optimised, and maintained Google My Business and other local discovery platforms give your brand a wider reach.
With a well optimised website, your business will be visible for highly specific local keywords.
The cleaner and more accurate your NAP profile, the easier Google will understand who and where you are.
If you operate in multiple areas, different steps can be taken to maximise visibility.
Local SEO work will continue to have an impact for a long time, unlike paid ads where traffic dries up the second you stop spending.
The NAP of a business is simply its Name, Address, and Phone number.
Having a clean, accurate NAP profile is key, as this is information that search engines use to determine where a business is based and where it should have the most visibility.
Claiming and accurately setting up a Google My Business listing is one of the simplest ways to increase your chances of being found in local search.
Once your Google My Business profile is up and running, it's all about securing positive customer reviews by offering exceptional customer service and executing a scalable strategy to collect reviews.
One of the simplest tactics to encourage good local SEO is making sure there that content is optimised for a local audience. This means targeting your services to how your local audience searches and making it extremely easy for Google and your audience to understand where you are located.
Like all aspects of SEO, the concepts of links and authority are important to local SEO, too. We will aim to pull in good quality, relevant links that are related to your niche and the geographic locations you are targeting.
