👋 Zack Neary-Hayes is a freelance SEO consultant, currently taking on new clients 💪
Work with a content marketing consultant to grow your business using different types of content, including landing pages, blog posts, lead magnets, case studies, and knowledge bases. Capture your audience's attention by using the right content at the right time.
I work closely with my clients to understand their business goals and objectives before developing an effective content marketing strategy that will deliver results.
A great content strategy blends your business goals with your target audience's demands. By fulfilling your audience's needs, your business can nurture a relationship with your audience at key moments for conversions.
Don't waste time creating content that doesn't serve a purpose. Only create content that resonates with your audience.
When people see that you have created valuable content, they want to share it with others.
By using search demand data, we can measure how well our strategies are working, and what type of content is currently in demand.
If you've already got some good content out there but aren't getting much traction then a content marketing consultant could help breathe new life into it through a content audit and content refreshes.
Fill up your marketing funnel so that more leads convert into customers. Convert people at the top, middle, and bottom of the funnel.
A successful content marketing campaign should drive significant amounts of traffic to your site from organic search, social media, and referral channels.
Before starting a project, it's important to understand what makes your business tick - it's core products and services, what issues they solve, and who your target market is. This forms the starting point for researching the wider market, as well as your audience's needs, allowing us to craft a strategic content plan.
Personas allow us to better understand your audience, which helps inform decisions about where to focus your efforts. We'll also develop buyer journeys, which shows a typical conversion path a customer might take. Each step of this journey may require different types of content to nurture leads into customers.
Content planning involves identifying topics that would be interesting to readers, and deciding on an editorial calendar based around these ideas. All of my content marketing is tied into SEO goals, which means targeting relevant topics and search terms in order to grow organic traffic over time. Any planned content will also be effective across supporting digital marketing channels, such as social media, and email marketing.
Once the content marketing plan has been completed, it's time to actually create the content assets. Great copywriting is really important. If you have copywriters to hand already, I can work with them, or I can bring in a team of my own. The result will be perfectly crafted content that is strongly aligned with your content marketing goals.
