Google Analytics: Don’t Always Trust The Numbers

Everyone that works in digital marketing, whether that be SEO, PPC, CRO, or email marketing, loves data.We’re obsessed with it. We love scooping up data, breaking it down into segments and more manageable chunks, looking for anything we can tweak and exploit.For a lot of us, Google Analytics is an invaluable tool. It gives us […]

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How I Got Started In The World of SEO

I’m going to go out on a limb and say that most people who work in SEO didn’t intend to. It doesn’t strike me as the type of career that people are aware of and want to be.My mum still has no clue what I do for a living. She thinks I build apps and […]

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Business Blogging: How Businesses Can Use Blogging for SEO Gains

Blogging is a great way for businesses to extend their organic reach.Generally, the ‘main’ content of a website will deal with services, products for sale, generating leads – whatever is the most important action for the business.But if we just choose to target these terms on a website and nothing else, there are tonnes of […]

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Common Canonical Tag Mistakes (And How to Avoid Them)

Canonical tags are one the best tools to have in your SEO toolbox. They are extremely powerful and can help keep your site organised and free of duplicate content.However, they are often misunderstood and misused. This can cause huge amounts of harm. In certain situations, using a canonical tag can stop content from being indexed.There […]

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What Is A Website Audit and Why Is It Important?

A website audit is essentially a health check for a website that uncovers any technical issues a website may have that could impact its organic visibility. They are often technical and forensic in nature, analysing a whole range of aspects, including on page issues, site speed, and backlinks.An audit is often the first step in […]

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Are You Making These Common Content Marketing Mistakes?

It can be tough for small businesses to find their feet online, especially if they operate in a crowded niche with national brands, complete with a savvy digital marketing team.One of the best ways to level the playing field is by utilising content marketing to help develop your brand’s authority, improve your website’s SEO, and […]

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What is SEO Keyword Research and Why is it Important?

A lot of common SEO tasks are heavily based around reading trends and analysing data. One of the most important tasks is SEO keyword research.Keyword research is a crucial component of any SEO strategy and it’s a task that’s regularly carried out throughout an SEO campaign.It allows an SEO to determine which keywords, or search […]

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