Freelance Content Marketing Services
Content marketing is an extremely versatile digital marketing tactic. It involves creating and distributing high quality, useful content in order to attract your target audience.
The purpose of content marketing isn’t necessarily to directly sell products. It’s not solely about producing content that screams ‘buy me’. Instead, it’s about providing value to your audience, helping them solve their problems, engaging and communicating with them in a non-salesy way.
Content marketing can seem daunting at first, but it doesn't have to be. It’s equal parts creativity and data analysis. You need to understand who your potential customers are and the type of content that will resonate with them.
The trick is to put yourself in the shoes of your target audience. What makes them tick? What issues are they facing? How can you help them? When you can answer these questions, developing a viable content strategy becomes much easier.
I can help you understand your audience better and develop content that will excite and engage them.
Why use freelance content marketing for your business?
Content marketing has numerous benefits, making it an essential element to include in your website’s overall digital marketing strategy. Here are some of its biggest perks:
- Rank for a wider range of keywords in Google
- Grow your traffic by targeting informative, long tail searches
- Be seen as an authority in your niche
- Provide a positive experience for customers by supporting their journey from being a lead to a customer
- Grow your social media following by having good quality branded content to share
- Increase your mailing list subscribers via lead generation
Interested in working with me?
If you have a project you would like to work with me on, use this form for a free quote.
Not sure of your job spec or need some advice? Book in for a free consultancy session.